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The myth of the natural black athlete is widespread, though it’s usually talked about only when a sports commentator or celebrity embarrasses himself by bringing it up in public. Those gaffes are swiftly decried as racist, but apart from their link to the long history of ugly racial stereotypes about black people—especially men—they are also harmful because they obscure very real, hard-fought accomplishments. As Black Men Can’t Shoot demonstrates, such successes on the basketball court don’t happen just because of natural gifts—instead, they grow out of the long, tough, and unpredictable process of becoming a known player.

Scott Norman Brooks spent four years coaching summer league basketball in Philadelphia. And what he saw, heard, and felt working with the young black men on his team tells us much about how some kids are able to make the extraordinary journey from the ghetto to the NCAA. He tells the story of two young men, Jermaine and Ray, following them through their high school years and chronicling their breakthroughs and frustrations on the court as well as their troubles at home. Black Men Can’t Shoot is a moving coming-of-age story that counters the belief that basketball only exploits kids and lures them into following empty dreams—and shows us that by playing ball, some of these young black men have already begun their education even before they get to college.

• Sales Rank: #175319 in Books
• Published on: 2014-08-13
• Released on: 2009-06-22
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .80" w x 5.50" l, .0 pounds
• Binding: Paperback
• 248 pages

From School Library Journal
Brooks (sociology, Univ. of California at Riverside), having studied under and been inspired by the highly esteemed Elijah Anderson at the University of Pennsylvania, provides an ethnographic description of recreational basketball in South Philadelphia. A self-professed frustrated former high school basketball player (he blames himself and his former coach for his shortcomings), the author looks at the hopes and dreams of young inner-city black men he coached who aspired to play ball professionally. In true sociological tradition, he presents detailed information on members of the famed Blade Rodgers Neighborhood Development League, based on interviews with these athletes, their families, coaches, and other locals. While focusing on two athletes in particular, Brooks educates readers about a number of "street" realities (e.g., the daily struggle for survival and basketball viewed as a way out of the ghetto). Demystifying certain racial stereotypes, Brooks explains that even God-given skills must be developed through hard work and dedication. His book is a worthy ethnographic text and is recommended especially for students of sports sociology.—Tim Delaney, SUNY at Oswego
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
“Scott was an average high school basketball player, but Black Men Can’t Shoot is an all-star book. I couldn’t put it down. It cracked me up, put me on edge, and reminded me why I love this game—Chuck, Jermaine, and Ray, the old heads and the young bulls. It’s about the people.” (Jason Kidd, nine-time NBA All-Star)

“This is a smart and authentic book. It not only captures the feel of Philadelphia high school basketball; it provides acute and accurate insight into the minds of players. Although I’m on the other side, I learned something. Most importantly, it’s a moving story that stays with you.” (Fran Dunphy, Head Coach, Temple University)

“Brooks makes clear how contingent the fate of these young men is on the step-by-step negotiation of multiple career steps and how many ways there are to fail. But he also offers a bright note to counter the endless tales of misery from the ghetto by showing us how many second and third and fourth chances there are to recover what seemed to be lost. Black Men Can’t Shoot is compelling—you really want to know what will happen next, and I don’t think anyone who starts to read this book will put it down until they get to the end.” (Howard S. Becker, author of Outsiders)

“Black Men Can’t Shoot is carefully observed, ethnographically rich, and conceptually sophisticated—an original work of importance that provides a powerful eye on the world of black ghetto youth today. A must read for anyone wishing to understand.” (Elijah Anderson, author of Streetwise)

“Brooks represents Philly well. It’s clear that he not only sat on the bench—he learned some things. His writing is right on the money. It took me back to my playing days and the relationships I’ve developed through basketball. From the gym to the playgrounds and uptown, Brooks lets you know what Philly ball is all about.” (Lionel Simmons, third all-time leading NCAA scorer)

“In this vivid depiction of the urban reality of grassroots basketball, Scott Brooks exhibits an insider’s passion for the game, broad and deep knowledge of the local history and social context, and a real feel for the significance of basketball in Philly’s black community. Along with offering important ideas about the relationship between race and sports, Black Men Can’t Shoot is packed with genuine drama and intrigue making it one of those rare books that are both insightful and truly engaging.”

(Douglas Hartmann, author of Race, Culture, and the Revolt of the Black Athlete)

“[Brooks] looks at the hopes and dreams of young inner-city black men he coached who aspired to play ball professionally. In true sociological tradition, he presents detailed information on members of the famed Blade Rodgers Neighborhood Development League, based on interviews with these athletes, their families, coaches, and other locals. While focusing on two athletes in particular, Brooks educates readers about a number of ‘street’ realities (e.g., the daily struggle for survival and basketball viewed as a way out of the ghetto). Demystifying certain racial stereotypes, Brooks explains that even God-given skills must be developed through hard work and dedication. His book is a worthy ethnographic text.”

(Library Journal)

"Readers are taken into the world of two young basketball players battling the constraints of urban poverty and the subsequent challenges associated with using basketball as a means to rise above these constraints. . . . Brooks was able to gain access to a world that few outsiders experience or understand. Rich, detailed descriptions of events and settings, along with significant quotes by the players, coaches, parents, and other influential individuals in the young men's lives, lend credibility and validity to the ethnography's findings." (Choice)

"A very entertaining, in depth look at the high school basketball scene in the Philadelphia area. . . . Basketball allows these kids to dream--it allows them to consider that they might have a future other than hanging out on the street corner. Consider it documentation of the transformative effects of hoops." (Jeff Fox Hoops Manifesto)

About the Author

Scott Norman Brooks is associate professor of sociology at the University of Missouri.

Most helpful customer reviews

3 of 5 people found the following review helpful.
Realistic view of youth basketball
By Applied Sociologist
I use this book in my sociology of sports class. One of my students is a retired NBA player: he says it's a realistic portrayal of his experience. The book is an ethnographic study - that is, personal observations, participation, interviews and notes - on Black kids in Philadelphia and their experience in after school basketball league. Coaches, parents and the teen boys are all given a chance to tell their story and the result is a very readable and engaging study of the structural forces and individual determination that lead to a basketball college scholarship. Or not. "You either a basketball player or a drug dealer" is my favorite quote. Does it reinforce stereotypes about inner city black youth? You decide.

0 of 0 people found the following review helpful.
Excellent seller
By brenda puga
As described, arrived of time

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"This delightfully written, lesson-laden book deserves a place of its own in the Baseball Hall of Fame." —Forbes

Moneyball is a quest for the secret of success in baseball. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis follows the low-budget Oakland A's, visionary general manager Billy Beane, and the strange brotherhood of amateur baseball theorists. They are all in search of new baseball knowledge—insights that will give the little guy who is willing to discard old wisdom the edge over big money.

• Sales Rank: #15841 in eBooks
• Published on: 2004-03-17
• Released on: 2004-03-17
• Format: Kindle eBook

Most helpful customer reviews

168 of 172 people found the following review helpful.
Book Provides an "Aha" Experience
By Robert David STEELE Vivas
I never understood nor really liked baseball. I bought the book mostly to read about the inspired use of statistics, and the creative thinking that went into looking for the real keys to victory. I can safely say that while I may not have fallen in love with baseball, I will never find it boring again. If you have someone you want to turn into a fan, this book a superb gift option. The amount of detail in this book--for example, just the description of the strike zone and what different pitches and batters do to narrow the zone, what can be known about specific individual propensities and vulnerabilities associated with that little box, are truly inspirational.

This is a really excellent book. If we managed the national security budget the way Billy Bean managed the Oakland A's, we'd have faster better cheaper military hardware, and a lot more plowshares. I was also impressed by the way in which Billy Bean built a team, in which players who might not have been individual stars excelled at setting up others in a true team effort where the group as a whole is stronger than the sum of the parts. Others have written better reviews from a baseball fans point of view--as a non-baseball fan, I can attest to this book's being an "aha" experience.

See also:
Watching Baseball Smarter: A Professional Fan's Guide for Beginners, Semi-experts, and Deeply Serious Geeks

226 of 242 people found the following review helpful.
Great Baseball/Business Book for Non Baseball/Business Fans
By A. Ross
Lewis, who previously wrote some of the best books on Wall Street's go-go '80s (Liar's Poker) and Silicon Valley's go-go '90s (The New New Thing), here turns his attention to professional baseball. Now, I should preface this by saying that I used to love baseball and these days it doesn't interest me much at all. There was a time when I was a total stats geek, I bought all the Bill James abstracts, played tabletop games, etc., but a combination of playing in college and the escalating money completely turned me off to the game. I knew this was supposed to be a good book but had no intention of reading it until Nick Hornby's rave review in his column in The Believer. I figured if one of my favorite British novelists liked the book, there must be something to it. I picked it up and within ten pages I was totally hooked.

The basis for the book is the question of how the Oakland A's, one of baseball's poorest teams as measured by payroll, managed to win so many games in the first few years of the new millennium. Lewis's potentially boring answer revolves around inefficiencies in the market for players, but he weaves this story around the A's General Manager, Billy Beane. Now, if you have some axe to grind with Beane, you might as well not read the book, 'cause Lewis tends to be rather fawning in many places. Still, Beane's own background and mediocre career form the perfect framework upon which to build this story about evaluating baseball talent. Beane was a hugely athletic, "can't miss" prospect, who turned down a joint football/baseball scholarship from Stanford to sign with the New York Mets out of high school. His pro career turned out to be utterly undistinguished, and this disconnect is what drove him to seek new methods of scouting and evaluating baseball talent. It also helped matters that the A's new owners refused to spend any excess money, and demanded that the team be treated as a business. Beane jettisoned conventional scouting wisdom (and to a certain extent, methods), to focus on statistical indicators not widely followed inside baseball. Here, the book takes a detour into the realm of "sabremetrics" (the statistical analysis of baseball), and various attempts to arrive at more meaningful ways to calculating a player's offensive value.

The result of developing a criteria of player valuation that was radically at odds with the prevailing wisdom of the market was that Beane was able to get the players he liked for very cheap. The rest of the book is devoted to detailing this process. Chapter 5 is probably the best, detailing how the A's orchestrated the 2002 amateur draft so that they got an inordinate amount of players they coveted for below market value. Chapters 6 and 7 discuss the loss of their three star players after the 2001 season and how managed to compensate for this. To show the Beane methodology in action during the season, the reader is taken inside several trades and roster moves. This includes a chapter on the mid-season trade for relief pitcher Ricardo Rincon, bracketed by chapters detailing Beane's pursuit of certain players who were not considered major-league material (Scott Hatteberg and Chad Bradford). The book ends on a valedictory note, as the A's set a record by winning 20 games in a row and other teams start to buy in to their methods.

It should be noted that the book is far from perfect. Lewis has an unfortunately tendency for repetition when it comes to important points and themes, hammering them home, again and again. And although he does point out many of Beane's logical inconsistencies and emotional flaws, Lewis does often come across as more of an enamored fan than a strict journalist. Some critics feel that the A's success detailed in the book was based on several star players obtained the old-fashioned way, thus disproving the whole premise. However, it has to be understood that the practices detailed in the book can't really be proven to work one way or another for another decade or so. Still the insights into challenging conventional thinking and searching for alternative data or data patterns will likely appeal to readers of Lewis' other works and are applicable far beyond baseball. And while the jury is still out, several other teams have since hired general managers with the same basic philosophy as Beane. Ultimately, it's an interesting story, and one that Lewis tells very well -- even for non baseball fans.

75 of 85 people found the following review helpful.
great book explaining what baseball GMs should do
By Michael R. Chernick
For a former baseball player Billy Beane is a rare bird as a baseball GM. He used real baseball statistics, the kind the sabermetricians use to make great trade and bring a strong team back to Oakland. He had a great advantage over other GMs because he took advantage of their ignorance and tendencies to rely on the somewhat biased eyes of basebll scouts. What Michael Lewis did with this book was to show the world of baseball how Billy Beane did it and now I am sure that other GMs like Brian Cashman at New York and Theo Epstein in Boston are catching on. I don't know how much Steve Phillips put into action when he was the Mets GM. His lack of great success there indicates that he [robably didn't follow it enough. But now as an ESPN commentator he definitely mentions it. This book si so good that the term moneyball now means the strategy that Billy Beane used. So the title of this book became a baseball term! This book is a must for managers, general managers and owners of professional baseball teams. It is also great for the fans and the fantasy baseball enthusiasts.

Along with Mike Schell's books and the ones like "Curve Ball" written by Albert and Bennett this is one of the most thoughtful and scientific books on the game of baseball, how to win at it and how to build a successful team. The other books I mentioned were written by professional statisticians. It is the great success of the statistical science of sports, sabermetrics that we are now witnessing a scientific and statistical approach to baseball and other sports that had been lacking for many years. What Beane proved with regard to money was that a small market team like Oakland without the big money of a Steinbrenner could build a great team through smart trades and drafts based on looking at the right statistics on the players, the statistics that determine value in terms of run production for offense and run prevention for pitchers and defense.

The amazon reviews of this book are almost unanymous in their praise of Lewis' book. Read it and enjoy it. If I haven't convinced you, read some of the other fine reviews here.

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From friendly dolphins to giant pandas, from icebergs and glaciers to energy from the sun, from magnets to solids, liquids, and gases, Rookie Read-About Science is a natural addition to the primary-grade classroom with books that cover every part of the science curricula. Includes: animals, nature, scientific principles, the environment, weather, and much more!

• Sales Rank: #2679743 in Books
• Published on: 1992-09-01
• Original language: English
• Number of items: 1
• Dimensions: .29" h x 6.14" w x 7.47" l, .40 pounds
• Binding: Library Binding
• 32 pages

About the Author
Allan Fowler is the author of several nonfiction books for children.

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Five Stars
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Great addition to our liquid/solids unit.

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Fun Science
By A Customer
I never liked science, and now I have a first grader who seems to LOVE it! Perhaps it's because of books like this one! Vividly illustrated with photographs of water, ice, snow, mist, and vapor, it has a very simple text that marvels at the magic of water. There is some explanation (freezing to make ice, heating to make vapor), but not much. Great for an introduction to a beginner reader or young scientist.

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Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.

This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.

If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

• Sales Rank: #57579 in Books
• Published on: 2015-11-19
• Original language: English
• Number of items: 1
• Dimensions: 6.30" h x .80" w x 9.10" l, .0 pounds
• Binding: Hardcover
• 192 pages

About the Author

Jenni Romaniuk, Associate Director (International), Ehrenberg-Bass Institute for Marketing Science

Jenni Romaniuk is Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute, at the University of South Australia. Jenni's research covers Brand equity, Mental Availability, Brand Health Metrics, Advertising effectiveness, Distinctive assets, Word of mouth and the role of Loyalty and Growth. She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand's distinctive assets. She is also a pioneer in Mental Availability measurement and metrics. Jenni is Executive Editor (International) of the Journal of Advertising Research, and is on the Editorial review board for four other journals. She has published in journals such as the Journal of Business Research, Journal of Marketing Management, Marketing Theory and European Journal of Marketing.

Dr Byron Sharp is Professor of Marketing Science, and the Director of the Ehrenberg-Bass Institute, at the University of South Australia. The Ehrenberg-Bass Institute's research is used and financially supported by many of the world's leading corporations, including Coca-Cola, Colgate-Palmolive, First National Bank, General Motors, Procter & Gamble, Turner Broadcasting, CBS, ESPN, and Unilever. Byron's book 'How Brands Grow' was voted marketing book of the year by AdAge readers in 2013. He has also published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted with Professor Jerry Wind two conferences at the Wharton Business School on the laws of advertising, and co-edited the 2009 and 2013 special issues of the Journal of Advertising Research on scientific laws of advertising. His university textbook 'Marketing: theory, evidence, practice' (Oxford University Press) was released in 2013.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Reading this book feels like winning the lottery
By Darren
The marketing world is so full of anecdotes, it's like if a doctor prescribed your a medication without any scientific backing or research, relying only on his instincts and hunch (which scientists have proven over and over to be unreliable for a big number of situations). 99.9% of marketing books are like these. Not only the advice they provide is not helpful, but also HURTS the product/brand you'll promote (as mentioned in this book in the part of user personas).

I stumbled upon Byron Sharp's work quite accidentally by reading a book called "Applying Scientific Reasoning to the Field of Marketing" where Dr. Sharp was the only marketing professor this author mentioned. I started doing some research and discovered his original "How Brands Grow" book. The principles totally changed the way I look upon marketing, it felt like I suddenly took the "red pill" and many things became crystal clear on why some products I thought were nothing special in quality were popular and with big market share and why some extraordinary products were so-and-so in popularity (tip: advertising and the fact people don't think much about products).

This second book focuses more on the HOW to part which is what we've been all waiting for. In Chapter 1, the authors give a brief summary of the fundamental principles of the book. It's like "How brands grow brief summary + what we know since then". Then in subsequent characters, they go on debunking popular myths which could save marketers thousands of wasted hours in applying principles that yield no effect. After this, they provide more specific how-to advice on principles that DO work and how to implement them conceptually. For more detailed instructions, there are footnotes with the appropriate studies.

Sometimes reading this book (and the first "How Brands Grow") feels like winning the lottery. I still don't understand why this book isn't required reading for every marketing course out there. It makes me wonder how evidence-focused marketing professors really are (this is the only book out of 100s I've seen that backs up 100% of what it says with evidence.) Maybe it's the fact that there are huge market research companies and consultancy agencies (where these professors are on the board) that charge hefty fees for doing "segmentation" (a principle debunked by this book), "targeted reach" (also a non-effective tactic which is elaborated in this book) and "differentiation" (which also doesn't work). This incentive is multiplied because those firms can charge even more fees by claiming their work produces a better segmented audience, a more laser-targeted reach and even bigger differentiation. If they go and actually accept the evidence here, they'll have to say...sorry guys everything we did for you was proven ineffective. We'll have to totally revise what we're doing or shut our doors.

Consider yourself VERY lucky if you came upon this book, because the odds were against you (it isn't advertised in mainstream media as much as pop-marketing gurus, so you were either very lucky to somehow stumble upon it or crazy persistent like me to throw every marketing book out there that doesn't provide any evidence behind its claims and keep searching for that one which does).

3 of 3 people found the following review helpful.
Best Marketing book you will ever buy.
By Jose Suerte
I was very skeptical about the recommendation I got on the first book. I thought after 30 year of marketing with companies like P & G, Kraft, T-Mobile and Mars I knew enough about marketing. I was wrong. I found it to be the best clear headed marketing book I have have read in years. THere is so much baloney that passes for marketing today. This book and the first book by Sharp approach marketing from a much more realistic basis. The book explains how many platitudes about marketing are just not true. If you are serious about your craft, I suggest you read these two books.

1 of 1 people found the following review helpful.
What marketing is about
By Vito
How Brands Grow part 2 is a must read for all those interested in understanding what makes the difference between big, successful brands and small brands.
This new book brings all the insights of 'How Brands Grow - what marketers don't know' to the next level, providing practical examples on how to measure mental availability, distinctive assets and physical availability. Additionally it also provides plenty of data points on emerging markets - very useful and relevant to demonstrate that the laws of growth hold true also in less developed, often fast growing markets.
I found 'how brands grow - part 2' as inspiring as the former and possibly even better in providing guidance about implementing the laws of growth in real business life.

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[E121.Ebook] Download PDF W. H. Auden Collected Poems, by W. H. Auden

Download PDF W. H. Auden Collected Poems, by W. H. Auden

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W. H. Auden Collected Poems, by W. H. Auden

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This collection of the poems of W.H. Auden includes three poems referred to by Auden as "posthumous poems", and others that he omitted from the "Collected Shorter Poems" of 1966, printed here in revised versions found among his papers.

• Sales Rank: #1360287 in Books
• Published on: 1976-09-12
• Released on: 1976-09-12
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 6.50" w x 1.50" l,
• Binding: Hardcover
• 696 pages

Most helpful customer reviews

6 of 7 people found the following review helpful.
One of the great poets of the twentieth century
By Craig Matteson
Wystan Hugh (W. H.) Auden is rightly regarded as one of the great poets of the twentieth century. He is one of my favorites because of his great skill with language, his ability to talk about everyday life in wonderfully insightful ways, and to sing while he helps us see what he sees. His even greater gift is to make his words feel as if they came from out of our own mind and heart. We want to possess them.

Yet, he was also a very learned man, but his learning always has a point about life rather than allowing him to step into a spotlight for our adulation. You can flip to any page of this volume and find something to wonder at. Even the plainest poems have depths to plumb and the seemingly obscure yield to patient reading.

While Auden has a somewhat complicated biography, it would be a mistake to get sidetracked in too many details. While knowing the life of an artist often aids our understanding of his work, it is also a mistake to see too many parallels in his work with the happenstance of his life. Great artists draw on their lives, but they also transcend them.

I am very grateful to have this volume in my library.

0 of 0 people found the following review helpful.
If you have to start with your first long poem. Let 'Letter to Lord Byron' be it.
By Himri
Auden says that Byron's is 'a style whose meaning does not need a spanner'. So is his, in his long poem 'Letter to Lord Byron'.
"The Good life is confined above the snow-line" - W.H.Auden

7 of 14 people found the following review helpful.
Don't believe the old man.
By M. Schwalbaum
Auden is my favorite "modern" English poet (I hate TS Eliot and his fascist friend Pound, for their politics and posturing). I've loved Auden since my college days in the late 40's.(Yes. 1940's.) In those days the poems started with "Musee des Beaux Arts," included "Law Like Love" and "In Memory of W.B. Yeats." The songs started with "As I walked Out One Evening."
A fine clear voice, very even expressions, and sentiments that one could easily subscibe to. I tried to write like that (and in part succeeded). The copy in my library is dated 1945.
Recently I decided to share my love of Auden's poetry and ordered three copies of the book descibed in this listing. What a mistake! It appears that Auden after about 1940, and until the end of his apparently miserable life, changed his style and everything else about himself, AND rewrote, deleted and butchered his early work. What a sad revelation. Don't believe the old man.
I suggest you read the review by N. Dorward for Collected Poems (Modern Library) here at Amazon for more about this and WHICH AUDEN TO BUY AND READ.
Here it is in part--
"This volume makes me ultimately rather sad, that a poet with such enormous promise (the work he wrote in his early 20s is still utterly astonishing in its accomplishment & daring) never quite made good on it, & even came to hate much of his own best work. Turn to the _Selected Poems_ to get a better measure of what Auden was as a writer. "

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[X775.Ebook] Download The New Science of Technical Analysis, by Thomas R. DeMark

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From the Foreword by John J. Murphy "DeMark's work as a consultant has been restricted to large institutions and many of the legendary traders in the world today. By sharing his creative ideas with us, as well as his passion for precision and improvement, Tom DeMark's emphasis on the 'new science' of technical analysis helps push the technical frontier another step forward. With the unprecedented attention now being paid to technical analysis, this new book couldn't have come at a better time." --John J. Murphy, bestselling author of Technical Analysis of the Futures Markets and Intermarket Technical Analysis, and technical analyst for CNBC "This book is filled with innovative, creative, and clever new ideas on technical analysis. Tom DeMark has done a wonderful job of turning subjective techniques into objective strategies and tactics." --Courtney Smith President and CIO Pinnacle Capital Management, Inc. "Those who know him and his work call him the consummate technician--a trading system developer without peer." --Futures magazine "DeMark is the ultimate indicator and systems guy. No one touches him. I know the Holy Grail of trading systems doesn't exist because if it did, Tom would have found it by now." --James Bianco Director of Arbor Trading "Tom DeMark is a genuine leader who has been behind-the-scenes until now. Publishing DeMark is a coup." --Ralph Vince author of The Mathematics of Money Management

• Sales Rank: #890788 in Books
• Published on: 1994-10-05
• Released on: 1994-09-21
• Original language: English
• Number of items: 1
• Dimensions: 10.31" h x .97" w x 7.28" l, 1.07 pounds
• Binding: Paperback
• 247 pages

From Booklist
DeMark has spent 23 years trading stocks and futures and studying markets and is considered a major innovator in the field of technical market analysis. An expert on market timing and chart and trend analysis, he definitively and clearly explains his own methods and the new market indicators he has created and uses. He discounts as being too subjective many of the popular trend analysis techniques and suggests that they only seem successful in retrospect and fail to generate buy and sell signals adequately. His system is purely analytical and mechanical, and DeMark himself admits that it is unconventional and unorthodox. He does suggest, though, that his ideas may be applied universally to any event of a cyclical nature. This book is a Wiley Finance edition, one in a series of sophisticated financial market analyses issued by the publisher. David Rouse

From the Publisher
By taking a scientific rather than an artistic or intuitive approach to technical analysis, the author's concepts can be applied to all markets and data. Begins with the basics of how to draw a trendline and progresses to an understanding of the latest enhancements of popular indicators. Introduces several new and highly effective indicators.

From the Inside Flap
The New Science of Technical Analysis He’s been a most-valued advisor to such financial barons as Leon Cooper-man and Laurence Tisch. He and his models have shaped the investment strategies at some of the largest and most successful trading operations in the world, including Tudor Group, Odyssey Partners, and Warburg, Pincus. His word is gold among decision-makers at such investment giants as Goldman Sachs, Citibank, Discount Corp., and Criterion Fund. Now, at last, Thomas DeMark has decided to go public and share with traders and investors everywhere the proven forecasting techniques that have made him one of the most potent behind-the-scenes forces in the financial world. In this, his long-awaited first book, technical analysis guru Thomas R. DeMark describes the sophisticated market timing models, which he developed over the course of nearly a quarter century, devoted to the study of market trends and forecasting techniques. Rigorously scientific, rather than "artistic" or intuitive, the empirically based approach DeMark describes eliminates the reliance on gut-feelings and guesswork and serves as the rational foundation for dynamic systems that mechanically generate buy and sell signals. Proven to work with every type of market and all forms of data, these systems, along with a number of new and highly effective indicators which he introduces for the first time in this book, will dramatically improve your trading capability and versatility. Written for readers of every degree of technical sophistication, The New Science of Technical Analysis progresses in difficulty from the basics of how to draw a trend line, to high-level discussions of the subtleties of the latest enhancements to popular indicators. Hence, while it arms the seasoned professional with a retinue of new and exciting tools which can be quickly integrated into his or her current analytical toolkit, the scientific approach to chart analysis it describes provides beginners with a solid foundation upon which to build a high order of trading research expertise. The first book to reveal the technical secrets behind one of the most potent forces in finance today, The New Science of Technical Analysis is sure to be ranked among the rare handful of books that irrevocably transform the way business is done around the world.

Most helpful customer reviews

24 of 26 people found the following review helpful.
Info overkill but great book nevertheless
By Craig
I heard the author speak a few years ago and was bowled over by all the information he covered. I concluded he was either a phenomenal salesman or he was truly an exceptional student of the market. i bought this book as well as one of his other two(?). I knew that if i truly wanted to digest what he presented I had to be committed to studying his techniques. Frustration reigned and interruptions only served to hamper my understanding. Fianlly, after losing countless dollars on sham techniques I learned at seminars and reading books by others I was determined to give the author a serious try. I have never regretted this decision. While nothing is perfect in the investment business I can certainly represent that the author's ideas are fresh, innovative, original and and have enhanced by trading performance markedly. Sure I still have losers and nothing is infallible but his techniques are the closest I have come to providing me with the knowledge and game plan to be a successful trader. Yes, I am making money, lots of it. No, I am not going to share what of his many tools have I found to be the most helpful. That is your job and if for no other reason, it is because some of the methods I may have found to be not to my liking may very well be suited to you and trading psyche. In any case, welcome to the world of a one of a kind trading mind. The author is special and so are his indicators.

23 of 25 people found the following review helpful.
This book is exceptional for traders
By Horst
I am here at the IFTA conference and the market trading models on Bloomberg are the talk of the seminar. These indicators are described in detail in this book as well as the author's other two books. These are not the typical tupe of trading tools that most all traders use and trade unsuccessfully. If our trading desk and portfolio managers had their preference they wish that nobody would use these trading models. That appears not to be the case since everyone seems to be using them. Since the techniques are designed to operate totally the opposite to all other trading devices they become a discipline that contols one's emeotiuons when oen trades. In that regard alone these methods are exceptional.

I recommend strongly this book as well as the author's other two books.

15 of 16 people found the following review helpful.
Worth it for chapter #1
By Duncan
TD suppy and demand lines. If I only knew before the rules for trendlines I would have save a lot of time and wasted effort. I can't comment on this book past chapter #1 as I've not gone any further. However, this book is worth the purchase many times over just for the proper explaination of trendlines. As this book was recommended to me for the first 2 chapters, I will also recomend it if only for the first. Before I could look at the same chart of a currency pair and "see" different trend lines. Oh, I think that is one. But now I will look at the same chart and see the same trendlines every time. This goes a long way to making trading a repeatable, measurable proccess... essential to success.

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