Sabtu, 22 Maret 2014

[H424.Ebook] Download Ebook Electric Pressure Cooker: The Best 99 Recipes of Your Favorite Quick and Easy Instant Pot Cookbook., by Mira Glenn

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Electric Pressure Cooker: The Best 99 Recipes of Your Favorite Quick and Easy Instant Pot Cookbook., by Mira Glenn

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Electric Pressure Cooker: The Best 99 Recipes of Your Favorite Quick and Easy Instant Pot Cookbook., by Mira Glenn

Tired of reading the same run of the mill Electric Pressure Cooker recipes?

Halt your quest right and bring a revolution to your kitchen with these easy and delicious recipes, specially designed for Pressure cooker.


We all know the benefits of using an Instant Pot over any other slow cooker. Unlike any other cooking equipment, Instant Pot preserves the nutrient value of the food. It is a clean and energy efficient way of cooking. Though, that is not the best part about it. By using an instant pot, one can cook even the most complicated of recipes in a matter of a few minutes. It is an easy and hassle-free way of cooking. If you don’t have an instant pot in your kitchen, then it is high-time you get one and start cooking with the help of our extensive guide.


We have handpicked some of the best recipes for Electric Pressure Cooker in this cookbook. Our major focus was on breakfast, lunch and dinner recipes. Now, you can get all the essential nutrition while saving your time with the help of this cookbook.


The guide contains easy, hassle-free, and nutritive recipes that can be cooked using an instant pot. We have mentioned some of the most delicious soups that one can ever cook in a pot.


To make things easier for you, we have listed all the ingredients and instructions separately. Providing crisp and precise information, we have covered 99 of the best and quick recipes that one can cook using an Instant Pot.


Don’t waste your time anymore browsing any other book. This one will provide the most effortless experience to you by giving foolproof results. Treat your loved ones nicely with these delicious recipes and bring a revolution in your kitchen.



Tags: instant pot, pressure cooking, Pressure Cooker Recipes, Instant Pot Cookbook, Electric Pressure Cooker recipes, Electric Pressure Cooker, Electric Pressure Cooker Cookbook, recipes book, instant pot recipes book, healthy food recipes, Pressure Cooker Recipes Instant Pot Cookbook, Slow Cooker

  • Sales Rank: #408676 in eBooks
  • Published on: 2016-10-15
  • Released on: 2016-10-15
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
I got tired of cooking the 25 recipes inside my old cook
By Dadan
I got tired of cooking the 25 recipes inside my old cookbook. I tried scanning this book and immediately enticed to cook them. The recipes are a little fancy, but the taste is perfect for me. Well, even if you have a cookbook on the side of your kitchen, I believe that there will always be room to explore. So I just use this book as a guide. So far my family members love our dinner every night. The electric pressure cooker is a useful device at home.

0 of 0 people found the following review helpful.
Great cookbook for electric pressure cooker
By Shin Suk-Ho
Great cookbook for electric pressure cooker. I can instantly tell whether or not a recipe will turn out well and taste delicious. The recipes are super easy and delicious. I could make dinner for the next year using only these recipes. Usually when I read a cookbook, there are only a handful of recipes that seem like they would be great. Thanks for a great cookbook that's gotten me so excited about my new Instant Pot!

0 of 0 people found the following review helpful.
Great Cookbook Guide
By Prince Godwin
Wonderful cookbook for Electric pressure cooker. In this book we you will have to come across some known and unknown recipes, which is very lovely and really good. A quick cook i must say, get the best out of this great book cause it really worth the reading. I tried some of them which was very good. Thanks to the Author for writing such a wonderful book with lovely ideas.

See all 15 customer reviews...

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Kamis, 13 Maret 2014

[V733.Ebook] Ebook Entrepreneurship: A Real-World Approach, by Rhonda Abrams

Ebook Entrepreneurship: A Real-World Approach, by Rhonda Abrams

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Entrepreneurship: A Real-World Approach, by Rhonda Abrams

Entrepreneurship: A Real-World Approach, by Rhonda Abrams



Entrepreneurship: A Real-World Approach, by Rhonda Abrams

Ebook Entrepreneurship: A Real-World Approach, by Rhonda Abrams

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Entrepreneurship: A Real-World Approach, by Rhonda Abrams

A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

  • Sales Rank: #136701 in Books
  • Brand: Brand: Planning Shop
  • Published on: 2012-07-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.71" h x 1.27" w x 8.27" l, 2.63 pounds
  • Binding: Paperback
  • 375 pages
Features
  • Used Book in Good Condition

Review
"What separates Rhonda Abrams from the crowd?  She is an expert in building successful small businesses. And she continues to create timely, meaningful and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business." - Gene Marks, New York Times small business columnist

About the Author

Rhonda Abrams, entrepreneur, author, and nationally syndicated columnist is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for "USA Today," "Strategies," is the most widely distributed column on small business and entrepreneurship in the United States. She has written more than a dozen other books on entrepreneurship, including the best-selling "Successful Business Plan: Secrets & Strategies," and her books have sold more than a million copies. Rhonda was educated at UCLA and Harvard University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Practical, Textbook/Workbook-Style Guide
By Observer
I had been thinking about starting my own business, so my husband purchased this book. It's great if you are the type of person who would rather read a step-by-step, practical, textbook/workbook-style guide, as opposed to simply reading someone else's boring autobiographical "inspirational" business success story, as many other books are oriented.

Rhonda Abrams' hands-on guide covers (as per the back cover):

*Trends
*Feasibility analysis
*Opportunity identification
*Business planning
*Financing and management
*Strategic Positioning
*Marketing
*Social responsibility
*Globalization
*Growing the venture

Plus:
"*Sources of start-up cash
*Twenty-first century marketing techniques
*Worksheets to initiate the start-up process
*Sample agreements, proposals, and contracts
*Real-world cases show how real entrepreneurs overcome obstacles
*Critical thinking exercises recap each chapters core objectives"

1 of 1 people found the following review helpful.
Excellent book
By RB-
I bought this as an add-on for a class I'm teaching and like how the book broke down the process and added a lot of ideas and work pages to help reinforce the learning process.

1 of 1 people found the following review helpful.
Outstanding text and affordable for students.
By Clarence Stanley
Good introduction to entrepreneurship. Covers wide range of topics a business owner or aspiring entrepreneur should read.

I also recommend for instructors.

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Rabu, 12 Maret 2014

[J744.Ebook] Ebook Homo Deus: A Brief History of Tomorrow, by Yuval Noah Harari

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Ebook Homo Deus: A Brief History of Tomorrow, by Yuval Noah Harari

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Homo Deus: A Brief History of Tomorrow, by Yuval Noah Harari

Yuval Noah Harari, author of the best-selling Sapiens: A Brief History of Humankind, envisions a not-too-distant world in which we face a new set of challenges. Now, in Homo Deus, he examines our future with his trademark blend of science, history, philosophy and every discipline in between.

Homo Deus explores the projects, dreams and nightmares that will shape the 21st century - from overcoming death to creating artificial life. It asks the fundamental questions: where do we go from here? And how will we protect this fragile world from our own destructive powers?

This is the next stage of evolution. This is Homo Deus. War is obsolete. You are more likely to commit suicide than be killed in conflict. Famine is disappearing. You are at more risk of obesity than starvation. Death is just a technical problem. Equality is out - but immortality is in. What does our future hold?

  • Sales Rank: #10267 in Audible
  • Published on: 2016-09-08
  • Released on: 2016-09-08
  • Format: Unabridged
  • Original language: English
  • Running time: 894 minutes

Most helpful customer reviews

8 of 8 people found the following review helpful.
Another great read!
By Lucien Heffes
An excellent sequel to the original and very easy to follow. It felt a little repetitive in parts until I realised that the concepts proposed are so new and different. I found that Mr Harari's style allowed me to retain and reinforce the threads and ideas in mind as I continued to read through to the conclusion.

2 of 2 people found the following review helpful.
And?
By Steve Watson
It begins so well, but the latter third reads as though it was still in draft when the author decided he had better things to do than finish what he started. Worth reading for the fantastic insights he has crafted as building blocks, but I'm not sure he has finished the building.

2 of 2 people found the following review helpful.
A wake-up call
By Denis Allard
Intelligence decoupled from consciousness is un-intelligent...

To survive, humanity needs to make a choice.

Yuval Harari tells us why!

Sobering

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[D988.Ebook] Download Ebook Tartine Bread, by Chad Robertson

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Tartine Bread, by Chad Robertson

For the home or professional bread-maker, this is the book . It comes from a man many consider to be the best bread baker in the United States: Chad Robertson, co-owner of Tartine Bakery in San Francisco, a city that knows its bread. To Chad, bread is the foundation of a meal, the center of daily life, and each loaf tells the story of the baker who shaped it. He developed his unique bread over two decades of apprenticeship with the finest artisan bakers in France and the United States, as well as experimentation in his own ovens. Readers will be astonished at how elemental it is. A hundred photographs from years of testing, teaching, and recipe development provide step-by-step inspiration, while additional recipes provide inspiration for using up every delicious morsel.

  • Sales Rank: #5683 in eBooks
  • Published on: 2013-10-29
  • Released on: 2013-10-29
  • Format: Kindle eBook

From Publishers Weekly
Chad Robertson (co-owner, with his wife, Elisabeth Prueitt, of San Francisco's Tartine, Bar Tartine) brings his master Tartine Bread technique to those who may not have the chance to try the famed Bay Area loaves hot out of the oven. This "baker's guidebook" is divided into four parts: Basic Country Bread; Semolina and Whole-Wheat Breads; Baguettes and Enriched Breads; and Day-Old Bread. Robertson's basic recipe is explained in depth with numbered steps, and consists of making a natural leaven and baking in a cast-iron cooker. The author's passionate tone and tales of baking apprenticeships, along with top-notch step-by-step photos, elevate the title from mere manual to enjoyable read. The later sections include variations on the basic recipe; bread-to-use recipes for sandwiches; bruschetta; and salads and entrees made with croutons and breadcrumbs. The sophisticated and clean design, exceptional photos, and padded cover give the book a luxurious feel. (Nov.)
(c) Copyright PWxyz, LLC. All rights reserved.

Review
"...the most beautiful bread book yet published..." -- The New York Times

About the Author
Chad Robertson trained at the Culinary Institute of America and, with his wife Elisabeth Prueitt, won the James Beard Outstanding Pastry Chef Award in 2008.

Eric Wolfinger is a photographer, surfer, and bread-making apprentice at Tartine Bakery. Like Chad, he lives in San Francisco.

Most helpful customer reviews

20 of 21 people found the following review helpful.
The Zen of Bread Making
By NewEnglandScene
I have several bread books. Each has its own character. I would call Tartine Bread the 'Zen of Bread Making'. I contrast that to Ken Forkish's book, Flour Water Salt Yeast: The Fundamentals of Artisan Bread and Pizza, which is the 'Algorithm of Bread Making' --written by a former software engineer, turned master bread baker. I like both books; both produce great bread. Robertson and Forkish come at artisan (mostly naturally leavened) bread in notably different manners: zen practice v. bread algorithm. They have overlapping (similar), complementary, and different approaches and techniques.

Flour Water Salt Yeast: The Fundamentals of Artisan Bread and Pizza, by Ken Forkish, will get you to the result of very good bread with precision. Chad Robertson's Tartine Bread introduces you to a system (the 'Tartine Method') with a strong emphasis on sensory feedback and adaptation. Robertson is less prescriptive than Forkish. His "overly ripe fruity smell" test for leaven is the kind of guidance he gives the reader. Robertson will tell you to use 'warm water'; Forkish will specify the temperature (to the degree). When developing a starter, Robertson will tell you to discard 80% of the previous day's batch and add equal proportions of flour and water, paying less attention to exact proportions than to making sure you have a consistency of a 'thick batter'. Forkish will give you the measurements to the gram and the temperature of the water.

For me, the Tartine Method and Robertson's instruction are intuitive and enduring (beyond the recipe), notional and philosophical, Zen-like and spiritual in their ambiguity --a kind of guidance that demands attention and promotes continual learning. I understand why other commenters have suggested Tartine Bread might be less appropriate for 'beginners', since experience certainly does help one feel and understand what Robertson is asking for as he guides you through the steps of artisan bread making. Through repetition, I now achieve pretty consistent success. To be sure I have had some lesser variants, esp. early on, which I learned from. And I am still learning [Grasshopper].

I was glad I worked through Forkish's book first, since his 'programatic' approach works, quite consistently. But I was delighted to discover Tartine Bread afterward. Tartine Bread felt like a master class in the art of bread making, with Robertson as the Zen master. I really enjoy Robertson's style of writing and bread making, but it isn't for everyone. And don't expect the very same success every time. With natural leaven and variably temperatures and humidity, consistency is hard to accomplish. Things do (it seems) to go wrong, even when you are doing everything the same way in the same proportion as the previous batch. Through experience, I am more able to rescue the batch now if something is not turning out right. Happily, repetition builds your intuition and increases the consistency of the outcome, in spite of the variable conditions. The Zen of Roberton's Tartine Method is based on repetition of the core Country Loaf over and over, somewhat meditatively, as you acquire knowledge and experience. Once you master and the process, it really does become instinctive. You really do feel what is happening and start to adapt, almost unconsciously.

For me, baking the Country Loaf is a kind of ritual at the end of the week. What better way to unwind on a weekend after stressful week that to do something so basic and satisfying as baking bread? While the bread is rising/proofing, I go out for long bike ride. Just before dinner, I put the loaves in the oven, and I have fresh bread for dinner and the week to come. If only success came so predictably during the work week...

After mastering the basic loaf, you can experiment. Robertson offers a few variations in the book: olive, sesame, walnut, etc. The new ingredients transform the bread. The core bread becomes the orchestra in a concerto, with a bright new solo ingredient playing the lead. Other variants are up to the baker to develop. I have taken to adding nuts and pieces of dried fruit. There are more great breads in the book besides the the core Country Loaf, but the Country Loaf is where you start and build your skill and experience.

[Robertson's olive variant to the Country Loaf is pictured in this review. It is the 'best' olive bread I have ever tasted. I have put fruit, nuts, and seeds in this bread with similarly great results.]

The comments by trolls about too much of Robertson's life/bread story are bilge. I like to know where/how a bread maker arrived at his insights. If you want lots of recipes and the facts, just the facts, buy Jeffrey Hamelman's book, Bread: A Baker's Book of Techniques and Recipes, an authoritative compendium of bread formulas by a bread master, without Robertson's texture an story. Hamelman's book is more textbook than bread-making journey. Although very good, Hamelman's book is pretty plain reading, dry and geared more toward the professional bread make who needs lots of solid recipes than the home baker --I think. I prefer to hear/feel the author's voice and know where/how he (she) came to his insights. Chad Robertson and Ken Forkish offer you their background and some of their life story, and I think it adds, not subtracts, from the content. There are some other negative comments about one of Robertson's baker's percentages. That is a nit and is not relevant to the outcome for a home baker. You can easily see from his baker's percentage table what Robertson is getting at --can't these pundits think of anything more substantial to grouse about?

Since bread making is a creative, adaptive, learning experience, and Tartine Bread is written in that spirit, it is not surprising that bread baking and surfing are Chad Robertson's twin passions. Much as there is no Rx for how bake great bread, there is no formula for how surf. There are some basics and lots of acquired wisdom in surfing and bread-making, however in both you have to feel the moment and everything around you, adapt (sometimes rescuing success from near-failure), and above all enjoy the journey ...wherever it takes you. Each batch of Tartine bread I bake is a little different; a little softer, more aerated, stiffer,... As Robertson says, you measure what you can, then sense what is going on and adjust. Adjustments like that are what bread making is about, esp. at home, where we do not generally control systematically for temperature and humidity as a professional bakery does.

Take for instance the transition between winter and spring. The transition always seems to sneak up on me. The kitchen is warmer, the air is more humid, and suddenly my bread is overproofed. Robertson or Forkish can mention it, but correcting for seasonal variation is something you just have to learn. It never fails that every June a batch of bread returns to starter because it rose or proofed too long or the starter was just more 'active' than it had been a month ago.

In a NY Times 2014 Story on Tartine and Chad Robertson, the author of the article, Suzanne Lenzer, summed up the home bread baking experience very well:

"Finally, know that every time you bake you’ll most likely
get a slightly different outcome. The nature of bread baking
at home is unpredictable, not least because you’re working
with a living organism. The level of activity of your starter,
the humidity in your kitchen, the temperature during the
rises — all of these affect your loaf."

[Oh yes, and for the curious, the NY Times does reprint the Country Loaf recipe in their article. However... there is so much more detail and background in the book. Spring for the book! It is worth it.]

A note for those new to bread baking. I have had a few Peter Reinhart books and liked them as an introduction to bread making and a desk reference, but after a couple readings I rarely used them and sold them back to aspiring bread-makers. There are some okay basic recipes in the Reinhardt books, but the Forkish and Robertson final products are more to my taste. And if I am looking for just recipes, Hamelman's book Bread: A Baker's Book of Techniques and Recipes is a better source than Reinhart. Reinhart's end products are not as complex and rich as Chad Robertson's. Reinhardt is rich in bread knowledge and a great teacher (just watch his videos!), but I have found the breads in his book 'good'/'okay', but not 'great'. I have produced some truly great results from Forkish and Robertson. For those of you familiar with cookbooks, I would call Reinhart's books the 'Cooks Illustrated/Test Kitchen' equivalent of bread books: lots of 'why this works' stuff, which is interesting, but like the Cooks Illustrated books, the recipes are pretty 'cookbook'. Robertson is more like Julia Child (in her first books, like Mastering the Art of French Cooking, Vol. 1). That is not meant to take issue with Reinhart; he has done very good things for bread making in the USA. It is a question of style, taste or where you are in your bread journey. Once I made and tasted Chad Robertson's Country Loaf, I was hooked. Ken Forkish's breads are the only ones I have found that match them. Going back to a Reinhart recipe I thought I liked before cooking from Robertson and Forkish, I was disappointed. I had since tasted --and made!-- something better.

The Forkish and Robertson breads are similarly developed, and both are cooked in dutch ovens. Forkish places the folded side up and uses the natural folds to relieve surface pressure; Robertson places the rounded side up and slashes the top with a bread lame. Perhaps the biggest difference is that in his sourdough breads Robertson uses only natural leaven in his signature Country Loaf and its derivatives; Forkish has a variety of natural leaven starter / instant yeast hybrid hybrids in his book in addition to his all naturally leavened breads. The results (taste, texture) of the hybrid yeast breads are quite good, even though I give the edge to 100% naturally leavened breads.

Once I got the hang of Chad Robertson's Country Loaf, it became my own. It is the easiest and most satisfying loaf in my collection. I know it by heart and by feel. Doing it enough times, it becomes part of you and as routine as driving (or cycling) to work.

A caution to bread-bakers: Robertson's leavened breads will take the day to make. The 'hands on' time is relatively small, but there are many steps requiring continuous intervention and observation. You really need to be home or near home to make this bread, esp. during the 3 hr bulk rise. Robertson starts first thing in the morning after starter fed the night before (so it is still 'young', sweet and milky), and the bread is ready by dinner time. During that time, there is mixing, folding, resting and rising, proofing and of course baking itself (which is quick, just 40 min). If you want the great product in the end, it takes time and patience --and some adaptation and intuition as conditions and outcomes change. And you will need a 4 - 5 quart dutch oven to make Robertson's artisan loaves, at least one (@~$50) if you don't already have one. The Robertson no-kneed bread will just not work without that.

If you are passionate about naturally leavened breads, there is an excellent discussion of naturally leavened breads and why, despite the extra effort, natural leavening is superior to commercial yeasting in The Bread Builders: Hearth Loaves and Masonry Ovens, with Chad Robertson on the cover. If you read this book, you may never purchase a store bought loaf of bread of any kind again. The authors, Wing (a biologist and physician) and Scott (a [non]traditional artisan), have the most comprehensive treatment of bread fermenting I have seen, which is fully half the book. If you are passionate about your bread and want to understand at a fundamental level the leavening process that underlies the Tartine Method, this is a great book to check out from the library or to own. Personally, I am not ready to move to a wood fired oven for the ultimate bread experience, but if I were, the second half of the book would be my primer. The dutch oven method used by Robertson and Forkish is close enough to the masonry oven for me --at least for now. My focus is fermenting. Since proper fermentation is so critical to Robertson's bread, this book will take you deeper into that topic, even if you aren't building your own bread oven.

If you want your head to spin about the chemistry of bread fermentation, I can also recommend Emily Buehler's Bread Science: The Chemistry and Craft of Making Bread; a great treatise on all things bread from a chemist, and good value in the Kindle edition. I learned stuff reading through that book, from a scientific perspective, which improved my technique and intuition using the core Tartine Method.

I would suggest that advancing bread-makers get both Tartine Bread and Flour Water Salt Yeast: The Fundamentals of Artisan Bread and Pizza. I would start with Forkish, gain some experience and confidence, graduate to Robertson, and continue to experiment using both books. I would probably skip Peter Reinhhart's book, The Bread Baker's Apprentice: Mastering the Art of Extraordinary Bread. The photos are great and he walks you things step by step, commenting all the way. I did learn basic bread making from that book, a kind of Bread Making 101, but I grew out of it more quickly than I thought. Looking back, I would have been better starting with Ken Forkish's book.

Like Ken Forkish's book, Chad Robertson's 'Tartine Method' is a enduring book; it goes beyond the recipes and the basic instruction, developing your knowledge, intuition, and skill by mastering a core practice. If you need more recipes, I recommend Jeffrey Hamelman's book Bread: A Baker's Book of Techniques and Recipes. These are not wet dough dutch oven breads like Robertson and Forkish, but they are nice alternatives, well-tested and reliable.

**Addendum 5-June-2016**

Tartine Book No. 3: Modern Ancient Classic Whole, a book focused on whole grains, is a great sequel to this book. Not only does Chad Robinson take a deep dive into whole grains and heirloom varieties, he adds some useful refinements to his starter development/maintenance. Feeding 2x/day is an improvement over his daily feeding in the original Tartine Bread, and his suggested feeding quantities waste less grain.

These healthy new formulations are definitely worth experimenting with. They are cooked in Robertson's signature style, in a Dutch oven. That is the only way to get the caramelized crust that feels and tastes wood fired bread.

The style of the newer book is not the same as Tartine Bread. Taritine #3 is more of a tour de grains with other professional bread bakers. Whereas the Tartine Bread is a story of a bread maker's personal journey to enlightenment as told to Erik Wolfinger. The co-author of Tartine Bread and book photographer, Eric Wolfinger, is missing from Tartine #3. So, the books have a very different feel.

Jack Kerouac could only write On the Road once.

738 of 771 people found the following review helpful.
For intermediate or advanced bakers
By Cookbook Gal
Some background: I am an advanced home baker with a couple years of professional baking under my belt, many years ago, so that is the perspective from which I write this review.

What this book is: a compilation of recipes from Tartine Bakery. There are only a few bread recipes, and then a collection of dishes made with those breads.
What it is not: a comprehensive bread baking book, or a book for beginners.

There really are only a few bread recipes in this book. The author goes into lengthy detail about his breads, his philosophy, and how to make them. For those of you who are familiar with Julia Child's Mastering the Art of French Cooking's treatise on how to make an omelet (it's about 20 pages long), that is what you will find here, just a lot fewer recipes. Why? Because Tartine specializes in making a few breads and pastries, and this book is about their bakery.

If you are looking for a comprehensive baking book of artisan breads, try Jeffrey Hamelman's "Bread." If you want easy, tasty recipes for most home bakers, take a look at the King Arthur Flour baking books, or Beth Hensperger's excellent "Bread Bible."

So, if you are not into creating and nursing sourdough starters, or you have no interest in reading through 20 pages of instructions to teach you how to make an artisan loaf of Tartine bread, this is not the book for you. There are plenty of other wonderful books on the market for that.

I would recommend this book for intermediate or advanced home bakers, or for professionals who are really looking to expand their bread baking repertoire.

The book does have some of the most detailed photos on folding and shaping loaves that I've seen, but the "artsy" quality of those photos is really irritating - I don't want to see special shadowing, I just want a clear picture of a technique.

11 of 11 people found the following review helpful.
A little science goes a long way.
By Heather C.
While many reviewers have said that this book is too wordy and is difficult to follow, I have found that it fills in the missing pieces to my own bread baking adventures. I am an avid home baker with no professional experience, but a good sense of adventure. I experimented a lot using the information from informative blogs out there to start my tartine adventure before I purchased the book. The first loaf was definitely a hockey puck and while the flavor was good, it was handed to the birds. Due to the fact that it is winter in NH my starter is slower acting than it would be in warmer temperatures so I had to modify times and set up a warmer environment to help my dough along.

This book is not for those who must follow a recipe exactly, it encourages a sense of adventure and you must be willing to analyze your results and be willing to make changes. The book is a good guidebook for what to look for and how to recognize what is going right and what may be going wrong with your dough. Many reviewers have been thrown off by mixing a 5 pound batch of white and whole wheat flower for the starter, it does not require anywhere near five pounds of flour, only a few handfuls. It also does not require extensive equipment, just a scale, and a dutch oven are preferable. I attempted a loaf on my baking stone and it did not compare to the loaf I produced in the dutch oven. The combo cooker he recommends is $36, and the scale was here on amazon for $20. The results produced were well worth the initial expense.

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Senin, 10 Maret 2014

[N214.Ebook] Ebook The Moral Case for Fossil Fuels, by Alex Epstein

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The Moral Case for Fossil Fuels, by Alex Epstein

Could everything we know about fossil fuels be wrong?

For decades, environmentalists have told us that using fossil fuels is a self-destructive addiction that will destroy our planet. Yet at the same time, by every measure of human well-being, from life expectancy to clean water to climate safety, life has been getting better and better.

How can this be?

The explanation, energy expert Alex Epstein argues in The Moral Case for Fossil Fuels, is that we usually hear only one side of the story. We’re taught to think only of the negatives of fossil fuels, their risks and side effects, but not their positives—their unique ability to provide cheap, reliable energy for a world of seven billion people. And the moral significance of cheap, reliable energy, Epstein argues, is woefully underrated. Energy is our ability to improve every single aspect of life, whether economic or environmental.

If we look at the big picture of fossil fuels compared with the alternatives, the overall impact of using fossil fuels is to make the world a far better place. We are morally obligated to use more fossil fuels for the sake of our economy and our environment.

Drawing on original insights and cutting-edge research, Epstein argues that most of what we hear about fossil fuels is a myth. For instance . . .

Myth: Fossil fuels are dirty.
Truth: The environmental benefits of using fossil fuels far outweigh the risks. Fossil fuels don’t take a naturally clean environment and make it dirty; they take a naturally dirty environment and make it clean. They don’t take a naturally safe climate and make it dangerous; they take a naturally dangerous climate and make it ever safer.

Myth: Fossil fuels are unsustainable, so we should strive to use “renewable” solar and wind.
Truth: The sun and wind are intermittent, unreliable fuels that always need backup from a reliable source of energy—usually fossil fuels. There are huge amounts of fossil fuels left, and we have plenty of time to find something cheaper.

Myth: Fossil fuels are hurting the developing world.
Truth: Fossil fuels are the key to improving the quality of life for billions of people in the developing world. If we withhold them, access to clean water plummets, critical medical machines like incubators become impossible to operate, and life expectancy drops significantly. Calls to “get off fossil fuels” are calls to degrade the lives of innocent people who merely want the same opportunities we enjoy in the West.

Taking everything into account, including the facts about climate change, Epstein argues that “fossil fuels are easy to misunderstand and demonize, but they are absolutely good to use. And they absolutely need to be championed. . . . Mankind’s use of fossil fuels is supremely virtuous—because human life is the standard of value and because using fossil fuels transforms our environment to make it wonderful for human life.”

  • Sales Rank: #12862 in Books
  • Published on: 2014-11-13
  • Released on: 2014-11-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .93" w x 6.38" l, 1.00 pounds
  • Binding: Hardcover
  • 256 pages

Most helpful customer reviews

74 of 86 people found the following review helpful.
Mr. Epstein stakes out a new position in the fossil fuel debate!
By Bart Stafford
I found the book very interesting and worth reading. I do agree with most of the assertions in the book, but not all. It is rather unfortunate that the author sometimes resorts to the same type of [edited] biased sources and omniscient voice that makes the me doubt the claims of many environmentalists.

Full disclosure: I have worked in the oil & gas industry my entire career, however I do not dismiss climate change and feel strongly about the need to be environmentally responsible. Many environmentalists seem to believe that if you make your living from fossil fuel extraction that you can't possibly hold these views. They are wrong, and I can honestly report that the people I work with in the industry do not fold their horns back into their heads at the end of the work day. They are mostly honest, caring and responsible people - from the field operator to the corner office. The oil & gas industry does not have a preferential appeal to people of poor character and irresponsible views.

We live in an age where decisions about energy policy and personal energy use must be made in a balanced way. We are indeed dependent on fossil fuel energy, for many of the reasons the author presents in this book. And like him, I do not think that is a bad thing for our planet. Why -- because I know our human nature will drive us to discover alternatives that will eventually blend to jointly address the characteristics he puts forward -- cheap, plentiful, reliable and scalable. In the meantime it would be wildly irresponsible to artificially restrict (from a market point-of-view) the use of fossil fuels. In order to continue the scientific innovation required to eventually retire the use of fossil fuels, we need to continue to produce and use fossil fuels.

It's time that we recognize that there is a logical, sound, fact-based position in the middle of the frothing debate occurring on the fringes in both extremes of the scale. I was hoping this book would stake out the ground for this position, but I did not completely resonate with the message from the author. It is an interesting book that make good points that need to be considered by all, but still does not comfortably define my own position. The debate on energy policy should be about AND, not OR.

133 of 158 people found the following review helpful.
Game Changer
By Geoffrey O'Brien
You may think you've read it all when it comes to Fossil Fuels.
You haven't.

Whether you're a 'thought leader', an 'industry shill' or somebody in between, you will be surprised, one way or the other, with Moral Case for Fossil Fuels. I'm somewhat familiar with author Alex Epstein and all he does. Yet I was surprised by the premises contained in MCFF. Pleasantly surprised, I might add.

Full disclosure: I *wish* I was paid off by Industry. I'm the starving artist type: part-time job, full-time wannabe writer. I read this book on my phone, while walking to and from work. However, I reckon I can spare a few hours to thank Epstein for presenting me with an exceedingly rare pick-me-up to keep me going during the rough days. Despite being so absorbed an SUV nearly ran me over. At least it wasn't a Prius!

Moral Case for Fossil Fuels has content you've never been exposed to before. Ever wondered which industry enables you to do anything at all? Build a home? Take a pill? Skype with a friend or loved one? Vacation in another country? Survive on life support? Eat and drink anything you want, whenever you want? Read this review? Live a few more years? Sure, it's the computing, communications, medical, transportation and agricultural industries. Guess what enables those?

Don't hold your breath for Greens to explain that. You'll turn blue. Which makes me see red.

So why have I awarded this masterpiece only four out of five stars?
Politics. And book reviews in general.

I imagine most five-star reviews will be breezed over or ignored, to be taken as friends lending a hand or other self-interested sources adding their money's worth (oh the humanity!).
Ditto the one-stars: Greenies gonna hate.

The rating system has a mere maximum of five stars. Personally, I give this at least thirty-seven stars - roughly one for each and every premise Epstein presents throughout his book.

People who share his views will buy Moral Case for Fossil Fuels. As I do and have. That's hopefully a given. Also, much as a passing pigeon poops on a Pagani, the Greenies will do their little drive-by smears. If I had a dollar every time I read something like 'industry shill', I could buy *their* opinions.

Meanwhile, I genuinely hope any 'thought leaders' shall put some time and effort into refuting the arguments contained in this book. I - and no doubt Epstein as well - am genuinely curious about how they will respond, both here and elsewhere. You bring the butter and popcorn, I'll sell the tickets. We'll use the proceeds to fund a prototype cold fusion reactor. That'll give 'em convulsions. Talk about idiot children!

If you, dear potential purchaser, have read this review in it's entirety, it is precisely *you* to whom Epstein wants to reach out to. Perhaps the title evoked a reaction of some sort. Maybe you've heard about it via the grapevine or the pipeline and want to know more. Perhaps you need a reference for a school project. Or perhaps you're more the inquisitive type, willing to set aside your squirmies for five minutes and see what the hubbub is about.

The Moral Case for Fossil Fuels may well prove to be industry's Atlas Shrugged. The 'thought leaders' will hate it. It'll be fashionable to pan it. Yet I suspect many, many people will buy and read it. The kind of people who live in the real world. The kind who read the 2-4 star reviews. The kind like you and me.

31 of 35 people found the following review helpful.
A thought-provoking, well-reasoned, and sustained inquiry into the costs and benefits of our massive use of fossil fuels.
By Mark Michael Lewis
I was in turn provoked and intrigued by this book. I was mostly expecting a strident litany of right-wing talking points and climate change denial. What I found was a thought-provoking examination of the costs and benefits of our massive use of fossil fuels. I was continuously surprised by both the research I was reading about and the reasonable perspective the author invited me to take. With each chapter, I found my own perspective widening to include information I hadn't thought about or encountered before, despite having studied climate change for well over 1000 hours over the last few years. I am still a bit stunned about that.

I believe that the topic of energy and the environment is one of the most important social conversations of the next decade. The costs (and potential costs) of using fossil fuels for energy are well publicized. The benefits are generally unstated or downplayed. This book shows us the critical importance of weighing the costs against the benefits to make optimal decisions for both people and planet.

I stand confident that whether you like or dislike the book, you will profit from reading it, and be provoked to clarify your own stance on what may be the most contentious issue of our time.

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Jumat, 07 Maret 2014

[J485.Ebook] Free PDF The Scarlet Slipper Mystery (Nancy Drew mysteries), by Carolyn Keene

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The Scarlet Slipper Mystery (Nancy Drew mysteries), by Carolyn Keene

Nancy meets Helene and Henri Fontaine, refugees from Centorvia who run a dancing school in River Heights. Strange circumstances have brought the brother and sister to the United States. When they receive an anonymous note threatening their lives, Nancy offers her help, but she encounters nothing but puzzles. Are the Fontaines involved with the Centrovian underground? Have they been threatened by their own countrymen? When the Fontaines disappear, Nancy and her friends pursue the trail, even though danger lurks around every corner.

  • Sales Rank: #5536474 in Books
  • Published on: 1980-02-28
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 160 pages

About the Author
Carolyn Keene is a pen name used by a variety of authors for the classic Nancy Drew Mystery series. The first author to use the pseudonym was Mildred Wirt Benson, who wrote 23 of the original 30 books. Other writers who have adapted the "Carolyn Keene" moniker include Leslie McFarlane, James Duncan Lawrence, Walter Karig, and Nancy Axelrod.

Most helpful customer reviews

2 of 2 people found the following review helpful.
No wonder I graduated summa cum laude
By L. Simmons
Hadn't read a Nancy Drew book in 40 years but now have a 7-year-old... We read the second in the series (Hidden Staircase) aloud together. Then I downloaded this book (The Secret of the Old Clock) onto my Kindle and stayed up past my bedtime to finish it. Next day I decided my daughter needed a Kindle of her own. Two days later, I loaded her new Kindle with a dozen good books for age 8-12. Guess which she picked to read first? She is reading like in a trance this morning--while walking here and there and eating breakfast.

My perspective has changed since I read these books as a child--often aloud to my little sister. Wow, what terrific books! The vocabulary is rich. The sentence structures are engaging. Then consider the content. The heroine, Nancy Drew, is smart and brave. She interacts with people in appropriate ways. She actually has leadership qualities. The plots are exciting in a who-done-it fast-paced way, even though at times improbable. This is exactly one of the types of books I want my daughter to read.

This book would be great as a read-aloud to most 7 and 8-year-olds. The reading level is probably best for most slightly older children (9-12?). My daughter recently tested at sixth grade level in reading and Nancy Drew is challenging for her, especially the vocabulary. Nancy is good competition for video games. Enjoy the book(s)!

2 of 2 people found the following review helpful.
New to Nancy Drew
By Denisebea
This book arrived in the mail today. I am very pleased with the packaging and of the way the book looks. As a hard copy, the pages are worn but sufficiently good enough for a new reader to handle. Our 2nd grader is an avid reader at 3d or 4th grade reading of library books. I felt she was ready for the Nancy Drew series. Once she sets her mind to reading, we have to lure her away from the book to do something else -- but she always goes back into the story. For this we are terribly grateful. Because if it's not there, you cannot force a child to read. I recommend all such books to any child who shows an interest in reading because I remember myself and I loved being a part of the story from the outside looking in.

5 of 5 people found the following review helpful.
not what it was advertised to be
By Reader in D'town
I'm teaching a course on women mystery writers and wanted the original 1930s Nancy Drew. This is a revised Nancy Drew from the 50s or 60s. She's been toned down and washed out. Bah humbug.

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Kamis, 06 Maret 2014

[E151.Ebook] Ebook Free Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism, by Jeff Gramm

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Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism, by Jeff Gramm

A sharp and illuminating history of one of capitalism’s longest running tensions—the conflicts of interest among public company directors, managers, and shareholders—told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.

Recent disputes between shareholders and major corporations, including Apple and DuPont, have made headlines. But the struggle between management and those who own stock has been going on for nearly a century. Mixing never-before-published and rare, original letters from Wall Street icons—including Benjamin Graham, Warren Buffett, Ross Perot, Carl Icahn, and Daniel Loeb—with masterful scholarship and professional insight, Dear Chairman traces the rise in shareholder activism from the 1920s to today, and provides an invaluable and unprecedented perspective on what it means to be a public company, including how they work and who is really in control.

Jeff Gramm analyzes different eras and pivotal boardroom battles from the last century to understand the factors that have caused shareholders and management to collide. Throughout, he uses the letters to show how investors interact with directors and managers, how they think about their target companies, and how they plan to profit. Each is a fascinating example of capitalism at work told through the voices of its most colorful, influential participants.

A hedge fund manager and an adjunct professor at Columbia Business School, Gramm has spent as much time evaluating CEOs and directors as he has trying to understand and value businesses. He has seen public companies that are poorly run, and some that willfully disenfranchise their shareholders. While he pays tribute to the ingenuity of public company investors, Gramm also exposes examples of shareholder activism at its very worst, when hedge funds engineer stealthy land-grabs at the expense of a company’s long term prospects. Ultimately, he provides a thorough, much-needed understanding of the public company/shareholder relationship for investors, managers, and everyone concerned with the future of capitalism.

  • Sales Rank: #15071 in Books
  • Published on: 2016-02-23
  • Released on: 2016-02-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.05" w x 6.00" l, .0 pounds
  • Binding: Hardcover
  • 320 pages

Review
“. . .an excellent read. . .Mr. Gramm has collected a series of deliciously rich letters, many of which were never before published, sent to chief executives by investors by everyone from Warren Buffett to Ross Perot.” (Andrew Ross Sorkin, The New York Times)

“An engaging and informative book…Eight investor’s letters that sum up some of the great agency-problem battles in the history of American business. It is a valuable set of stories.” John Lanchester, The New Yorker (John Lanchester, The New Yorker)

“…concise account of the spread of the particular form of corporate democracy called ‘shareholder activism,’… a grand story.” (Wall Street Journal)

“Gramm . . . is an engaging and critical guide to a century of US activism and activists” (Financial Times (Summer Reading List))

Jeff Gramm shows in his lively, well-researched book (Business Strategy)

a revelation: a lively account of a long war against corporate and investor smugness (The Financial Times)

“It’s an illuminating read for those wondering what drives activists, and includes occasional references to music (another Mr. Gramm hobby) with lucid observations on investors and corporations.” (Wall Street Journal)

illuminating and often wildly entertaining (Huffington Post)

“Jeff Gramm has a refreshing approach to the generations-long conflict between entrenched corporate management and shareholder activists. Gramm illustrates this seemingly never ending struggle for corporate control by examining specific well known and surprisingly interesting examples. Dear Chairman is an engaging and worthwhile read.” (-Alan Greenspan, Former Chairman of the Board of Governors, Federal Reserve System)

“Public companies face the high standards of the marketplace: fill a need, grow, and remember always that you are the trustee of your stockholders’ money. Dear Chairman is a fascinating and colorful history. It should be required reading for anyone who wants to participate as investor or manager.” (-Charles R. Schwab, Chairman, The Charles Schwab Corporation-Charles R. Schwab, Chairman, The Charles Schwab Corporation)

“The story of the rise of shareholder activism has never been told as compellingly and instructively as Jeff Gramm offers it in Dear Chairman, a book that dissects the dramatic deals and brings to life the unbelievable characters of the past 100 years.” (-Arthur Levitt, Former Chairman, U.S. Securities and Exchange Commission-Arthur Levitt, Former Chairman, U.S. Securities and Exchange Commission)

“When major shareholders get actively involved, how do they think about companies and their value? Jeff Gramm breaks new ground in a book which is exciting, wise, well-written, and above all else instructive and useful.” (-Tyler Cowen, New York Times bestselling author of The Great Stagnation, professor of economics George Mason University)

“This is a rare book, masterful in both technical understanding and in narrative.” (-Amity Shlaes, author of Coolidge and The Forgotten Man)

“Jeff Gramm’s fascinating archaeology of shareholder activism lays bare the foundation upon which today’s turbulent, performance oriented stock market stands. Dear Chairman is an important, interesting, and insightful history.” (Frederick W. SmithChairman & CEOFedEx CorporationFrederick W. SmithChairman & CEOFedEx CorporationFrederick W. SmithChairman & CEOFedEx CorporationFrederick W. Smith, Chairman and CEO, FedEx Corporation)

“The letters give insight into how shareholder activism can both benefit and harm companies. Gramm’s findings will intrigue and inform history buffs and activist shareholders alike. ” (Publishers Weekly)

From the Back Cover

A sharp and illuminating history of one of capitalism’s longest-running tensions—the conflicts of interest among public company directors, managers, and shareholders—told through original letters from some of our most legendary and controversial investors and activists.

Disputes between shareholders and major corporations make daily headlines. But the struggle between management and those who own stock has been going on for nearly a century. Mixing never-before-published original letters from Wall Street icons—including Benjamin Graham, Warren Buffett, Ross Perot, Carl Icahn, and Daniel Loeb—with masterful scholarship and professional insight, Dear Chairman traces the rise of shareholder activism from the 1920s to today, and provides an invaluable and unprecedented perspective on what it means to be a public company, including how they work and who is really in control.

Gramm analyzes different eras and pivotal boardroom battles from the last century to understand the factors that have caused shareholders and management to collide. Throughout he uses the letters to show how investors interact with directors and managers, how they think about their target companies, and how they plan to profit. Each is a fascinating example of capitalism at work told through the entertaining voices of its most colorful, influential participants.

A hedge fund manager and an adjunct professor at Columbia Business School, Gramm has observed public companies that are poorly run, and some that willfully disenfranchise their shareholders. He pays tribute to the ingenuity of public company investors, but also exposes examples of shareholder activism at its very worst. Ultimately, he provides a thorough, much-needed understanding of the public company–shareholder relationship for investors, managers, and everyone concerned with the future of capitalism.

Advance Praise for Dear Chairman

“Public companies face the high standards of the marketplace: fill a need, grow, and remember always that you are the trustee of your stockholders’ money. Dear Chairman is a fascinating and colorful history of what resulted when that was occasionally forgotten or ignored. It should be required reading for anyone who wants to participate in our great ownership system, as investor or manager.”—Charles R. Schwab, chairman, the Charles Schwab Corporation

“Jeff Gramm’s fascinating archaeology of shareholder activism lays bare the foundation upon which today’s turbulent, performance-oriented stock market stands. Dear Chairman is an important, interesting, and insightful history.”—Frederick W. Smith, chairman and CEO, FedEx Corporation

“When major shareholders get actively involved, how do they think about companies and their value?  Jeff Gramm breaks new ground in a book which is exciting, wise, well written, and, above all else, instructive and useful.”—Tyler Cowen, professor of economics, George Mason University, and New York Times bestselling author of The Great Stagnation

“This is a rare book, masterful in both technical understanding and in narrative.”—Amity Shlaes, author of Coolidge and The Forgotten Man

“Jeff Gramm has a refreshing approach to the generations-long conflict between entrenched corporate management and shareholder activists. He illustrates this seemingly never-ending struggle for corporate control by examining specific well-known and surprisingly interesting examples, including correspondence ranging from the fabled Benjamin Graham to John D. Rockefeller Jr. in 1927, from Ross Perot to General Motors CEO Roger B. Smith in 1985, and more. Dear Chairman is an engaging and worthwhile read.”—Alan Greenspan, former chairman of the board of governors, Federal Reserve System

About the Author
Jeff Gramm runs a hedge fund and has served on several public company boards of directors. He is an adjunct professor at Columbia Business School, where he teaches value investing. Jeff lives in Brooklyn, New York, with his wife and two children.

Most helpful customer reviews

12 of 14 people found the following review helpful.
Too Supportive of Activists and Too Simplistic
By Robert B. Lamm
I really wanted to like this book more than I did. Among other things, I normally love this type of book, dealing with business "scandals" and the like. However, while I learned a bit more about a couple of the stories Mr. Gramm tells, for the most part this book didn't tell me anything I didn't already know. That may not be a fair criticism for those who are not as conversant with the worlds of governance and stockholder activism as I am, but if you are conversant with those worlds you may similarly find this book disappointing.

Aside from the lack of new information, I have to confess that Mr. Gramm is far too enamored of activism -- or at least some activists -- for my taste. I do not paint all activists with the same brush; I know they are not all evildoers or part of a Satanic cult. However, in some cases they are mixed blessings (in fairness, he does tell one story about an activist overture that failed) and in some cases they are downright hot messes. So when he seems to defend what William Ackman did to J. C. Penney (which is not to suggest that JCP was a paragon before he did his worst), I found it hard to swallow.

In particular, Mr. Gramm seems to believe that shareholders can save companies, and he criticizes shareholders that sit on the sidelines too often. He's certainly entitled to his views, but from my perspective shareholder activism is far from a panacea, particularly when shareholders think they have a divine obligation to second-guess everything a board and management may do.

I don't want to suggest that this book is unworthy or totally lacking in merit; quite the contrary. However, IMHO he's too blindly supportive of activists generally and his view of the benefits of activism is too simplistic for my taste.

One other comment. I wish he'd included the shareholder letters he writes about in the body of each story rather than in an appendix. I hate having to flip back and forth while I'm reading a story, but once I finished a chapter I didn't feel like reading it again in contemporaneous documents.

11 of 13 people found the following review helpful.
Great for those who Enjoy Financial History
By DudeMan
If you buy this, it is important to realize what it does and doesn't do.

What this book is:

*well-written - breezy style by an author with superior skills; the periodic headlines were a nice touch, and the book is both clearly well researched but very accessible despite the academic pedigree
*history - if you aren't familiar with many of the big names in investing and some of the big events over the last 100 years, this book is a very riveting summary of stories that older investors have heard for years
*a glorification of the 'big' names of investing. The pantheon is all here - tales involve Graham, Buffet, Icahn, Perot, Loeb, etc. If you love tales of hedge fund managers doing big things with mostly complicated ideas, then this book is going to be right up your alley

What this is not

*this is not a traditional investment book for the masses. Unless you are a hedge fund manager with plenty of clout and more important plenty of money, the tales here are interesting but irrelevant. You aren't going to be involved in actions like this and your options will be limited
*there is an odd comment in the introduction essentially suggesting that when investing is concerned there are "...no useful books on the subject" (other than a very good book by Greenblatt) which is ironic when this same manager reveals that three years before running a hedge fund he knew next to nothing about financial statements
*this is not an investment book to help you pick the next ULTA or Constellation Software. As noted, the profiles uniformly involve generally complicated ideas picked by very smart people, so there is a clear bias which seems to suggest that complexity is a necessity in this business

I enjoyed the book and recommend it for 1) lovers of history, especially financial history, and 2) otherwise successful investors who have a technique already in place.

4 of 4 people found the following review helpful.
Activist investor or not, this is one book I would put on your reading list
By Amazon Customer
I thought it might end up being a little dry. I was wrong. It is a very captivating book, and I have a hard time putting it down. It gives some really good insight into the activist investor groups and the boardrooms they deal with. No wonder so much of corporate america is messed up. This is a good read for anyone thinking of investing, to help give you more insight to how any board functions.. If you are thinking of being a mini-activist, this book would be a good read also. Boardrooms beware-With more good books like this to learn from, it is only a matter of time before the everyday stockholders start causing you to take notice..

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